Our Story & Mission
From Pickleball Addict to a Passion for Paddle Innovation: The Ethos Journey
Obsession
Ethos emerged from my deep-rooted passion for pickleball, evolving from a player's obsession into a pioneering paddle company. My journey began in 2017 when I first picked up a pickleball paddle and almost immediately became an ardent advocate for the sport.
By 2019, I began sharing my enthusiasm by coaching others, initially for free, driven by a desire to support and grow my local pickleball community. In 2020, a friend and medalist on Pro Senior circuit extended an exciting opportunity to become a club pickleball director. I jumped at the chance to pursue pickleball full time and to coach players at all skill levels.
Club director and paddle brand representative
As a club pickleball director, I became a representative for several major paddle brands. This exposure was invaluable, allowing me to learn about the latest designs and technologies in the industry. It also gave me the satisfaction of helping fellow players find paddles that perfectly suited their needs. Through my focus and hands-on experience, I eventually became a 5.0 medalist in multiple tournaments, providing me with unique insights into the strengths & weaknesses of various paddles on the market.
Ethos is born
With a background in manufacturing & an innate tendency to tinker, I began to experiment with designing my own paddles. Drawing from my extensive knowledge of leading brands, I started crafting designs that incorporated my own innovations. By 2022, I was ready to bring my creations to the world. Ethos was born out of a relentless drive to challenge conventional paradigms and improve upon existing technologies.
Our mission with Ethos is to create high-performance paddles that leverage a unique array of materials and their characteristics. After countless prototypes and rigorous testing, we launched our first paddle, Telos, an exceptional all-around paddle that quickly gained a following. Building on this success, we introduced the aerodynamic Arete and the perfectly balanced Scoria. Now, we are excited to unveil the Dunamis Pro, our top-of-the-line paddle that represents the pinnacle of our innovative efforts.

Thank you & welcome!
Michael Kinnear
Founder & Fellow Pickleball Enthusiast
Featured Pickleball Review Videos
-
Matthew K Pickleball
-
Pickleball Pirates

DUNAMIS PRO
Breakthrough play requires a breakthrough paddle. Introducing the Dunamis Pro, the first pickleball paddle created using Vectran Arylate Carbon.
I'd been waiting for a paddle with similar characteristics to a table tennis racket for a while, and this was exactly what I was looking for. I played table tennis for 12 years, and this paddle definitely changed my game, especially in the kitchen in doubles games. It has great control, a great sweet spot, and is very fast for hand exchanges. In addition, it has great spin and good power, making it a well-rounded racket. It's a bit small, but perfect for me; many tennis players who have approached me have also loved it.
This is my main paddle now, I have many great paddles in my collection, this one gives me crazy spin and control. Also very fast in firefights. I wish they have a 14mm or something lighter so I can customize.
I currently use the following paddles, TruFoam genesis 2, Ripple R1, 008, Pickln Alecto3. This paddle is very fast in the kitchen, gives me super spin in serves ( considering I feel no grit on the surface. My serves are very consistent. I’ve only used it for 3 hours so the feeling is still a little muted, I’m sure it will improve after break in. I’m really surprised with its performance. I think the arylate carbon is the best carbon for pb.
Phenomenal sweet spot which leads to great control but enough pop to get ahead and win hands battles. The addition of arylate carbon to the face adds a unique feel that I've come to enjoy as well. Ethos' best paddle yet!
I had the Dunamis first, and then got this one 2 days ago. It has a huge sweet spot, and still very fast at the kitchen. I think I'll rarely miss a drop or a dink again with the amount of control this has, and the power on a drive and serve is just as powerful as my black diamond power. I feel confident after two days, that this is the best paddle I've ever played with. 5 stars!!

DUNAMIS
Discover the one-of-a-kind Dunamis Pickleball Paddle by Ethos. Dunamis combines an exclusive aerodynamic shape with standard paddle dimensions to deliver an exceptional thermoformed pickleball paddle. Its unique blend of materials and advanced design make it a top choice for players seeking speed, control, and power.
Very poppy but a huge sweetspot making it easier to control than other poppy paddles. Also very lightweight which makes it very customizable with weight.
Powerful lightweight paddle. The light weight does not detract from power. Not very forgiving away from sweet spot as with other paddles played. The silicone under grip shipped with the paddle is great. It is somewhat difficult to install as it must be stretched over the end cap and length of the grip handle after removing the stock overlay, but it increases grip circumference which I prefer. And even more important, the resulting knurled grip followed by an overlay allows my fingers to rest in a natural position on the grip between knurls which secures the paddle much better than a standard grip.
Excellent paddle for the amount of money.
I found this paddle to be good, but not great. I was expecting more for the price. I'm back to using my Friday pickleball paddle.
I bought this paddle because i was looking for somthing light and this fit the bill. It is easy to control, with great spin action. It has less power than my current paddle, but I am happy with the over all play results. Good purchase!

SCORIA
The SCORIA paddle is a top-tier thermoformed paddle featuring a traditional shape delivering exceptional control. Its uncommonly lightweight design for an elongated paddle enhances maneuverability, and it's extra long six inch handle makes it perfect for players with tennis experience & those looking to enhance their games with two-handed backhands.
Hey everyone, It's Vance at AD-VancePickleball.com
I have been playing with the Scoria for over a year now and have been playing pickleball and Racquetball for over 55 years. I've gone through lots of paddles but none like this. If you want a paddle that hits the ball where you want to go, this is the one. You see it simple, because it has a smaller head you have to push less air and control less paddle movement when making your shot. If you have trouble hitting the sweet spot on your paddle you might want to go to one of those $30 paddles until you are more consistent but paying $300 for an overpriced overrated paddle is really stupid for you. Start here and learn to control the ball. You cannot out hit those young guys but you sure can outthink and out maneuver them with the SCORIA. Give it a try and let Michael know Vance sent you. U won't regret it, I sure haven't. I'm off to Senior Game Nationals in July and USA pickleball Nationals in November and I hope to see you there with your new Scoria in Hand, look me up I'm looking forward to meeting you. Vance
Facebook... https://www.facebook.com/profile.php?id=61554982426558
The Ethos Pickleball Arete will always be my go-to, but as I am working the Twoey backhand I needed a little more surface area as my twoey is a work in progress. I added this Power Paddle to my Arsenal and goodness does it deliver. I’m amazed how tight the paddle feels similar to the Arete. The 6” grip length allows me to work the “feel” of my twoey. I’m a value seeking Pickler . . The price is hard to beat. @ 120 swingweight don’t let me get off a forehand drive. This product is 5/5 . . PURCHASE NOW!
My game focuses on placement over power. I need a paddle that will allow me to have accuracy with my light touch. While I am at the NVZ I primarily use a two handed grip so the longer handle is perfect. This paddle is well made and comes at a much more affordable price than any other comparable paddle.
I really love my new paddle. At first, I was concerned at the smaller size, but I love the 6 inch handle as a former tennis player. It has really helped my two handed backhand. Also great customer service.

ARETE
The ARETE paddle, inspired by the Ancient Greek philosophy concept of excellence, represents a groundbreaking advancement in thermoformed paddles with an uncommon six inch spacious handle. It offers significantly more power than first-generation raw carbon fiber paddles while ensuring well-rounded play with superior control. Its unique shape allows for incredible swing speed and fast hands, making it a top choice for serious players.
A fantastic paddle . . A paddle that is stripped down to the essentials . . Spin/Control (10/10) . . Its design makes kitchen fast hands exchanges super fun. . 6” elongated handle makes the infamous “twoey” super doable. The price . . The solid design makes it an easy buy and try pick up. Are you a Tennis Player? If so, this is the paddle for u with its “tennis racket” shape/design.
As an avid and high-level tennis player, this 6 inch grip and teardrop design is the racket that I have chosen among over a dozen that I have tried. Just won the 65 and over Rhode Island championships with this beast and any tennis player that is trying to use their tennis strokes. This is the racket for you.
Love my new paddle. Lots of power and enjoy getting my double hand backhand as strong as my forehand! Perfect paddle if you have a tennis background!
I love the head shape and long handle. Being new to the sport and having a tennis background this paddle has made pickleball feel more familiar. Highly recommended.
At first glance, it looks different but once you start hitting with it , it feels powerful with control. I personally dont care for the look but the feel is nice and controlled. Maybe if they make the dace a but larger it would allow for more spin.

TELOS
The TELOS paddle features a sleek and innovative design that balances hand speed and exceptional control in an elongated paddle, making it easy to hit consistent soft shots and get to the kitchen and use the improved reach and swing speed over other paddles to dominate the net. Its aerodynamic shape and foam-edged handle provide exceptional performance, reduced vibration, and minimized arm fatigue, catering to both beginners and advanced players.
This Gen 1 Paddle is an absolute KILLER on the court. As a PICKLEBALL Coach I look for paddles for students that have the highest level of value and performance. The TELOS meets those requirements. I always recommend this paddle to my beginner/intermediate students because of it’s minimalist design. The paddle’s shape forces my student to lock in on the sweet spot. This paddle’s UNIQUE design gives it a tight and solid thump as the ball pops off the surface area. The carbon surface area along with the shape allows you to feel as the maestro on the PB Court. The control and spin is out of this world. Perfect for students focusing on fundamentals and basics. BUY THIS PADDLE. I always have the TELOS in circulation. #BigSargePickleball
Got my telos paddle last week abd been playing a few games. Love the control and how quick my hands at to hit each shot.
I've been buying Ethos paddles exclusively since I started playing and decided to buy this one as an upgrade for a friend. They loved how much better this one was from their first paddle!
As a beginner, 5 months into the game, this paddle is perfect for me. Lightweight, long handle, sturdy, sol³id feeling. Lots of compliments on the look and shape. Very happy with my purchase.
Nice paddle