Our Story & Mission
Built by a coach, for your grip
Ethos started on the court. I picked up my first paddle in 2017, began coaching in 2019, spent several years as a club pickleball director, and became a 5.0 PPA Tour medalist. Along the way I represented several major paddle brands, and I kept coming back to the part of the game most players overlook: how the paddle sits in your hand.
That's why the Ethos Pro Undergrip exists. It's made from our proprietary liquid silicone rubber and shaped to guide your hand into a proper grip, help keep the paddle from twisting, and dampen vibration before it reaches your wrist and elbow. The lineup includes right-hand grips in ultralight, lightweight and medium weights, plus a left-hand lightweight, so you can match the feel to your game.
We also design paddles, including the Dunamis Pro, with the same focus on control and comfort.
We're based in Asheville, North Carolina, and we're as obsessed with this sport as you are. Find your grip and play your best game.