Our Story & Mission

From Pickleball Addict to a Passion for Paddle Innovation: The Ethos Journey

Obsession

Ethos emerged from my deep-rooted passion for pickleball, evolving from a player's obsession into a pioneering paddle company. My journey began in 2017 when I first picked up a pickleball paddle and almost immediately became an ardent advocate for the sport.

By 2019, I began sharing my enthusiasm by coaching others, initially for free, driven by a desire to support and grow my local pickleball community. In 2020, a friend and medalist on Pro Senior circuit extended an exciting opportunity to become a club pickleball director. I jumped at the chance to pursue pickleball full time and to coach players at all skill levels.

Club director and paddle brand representative

As a club pickleball director, I became a representative for several major paddle brands. This exposure was invaluable, allowing me to learn about the latest designs and technologies in the industry. It also gave me the satisfaction of helping fellow players find paddles that perfectly suited their needs. Through my focus and hands-on experience, I eventually became a 5.0 medalist in multiple tournaments, providing me with unique insights into the strengths & weaknesses of various paddles on the market.

Ethos is born

With a background in manufacturing & an innate tendency to tinker, I began to experiment with designing my own paddles. Drawing from my extensive knowledge of leading brands, I started crafting designs that incorporated my own innovations. By 2022, I was ready to bring my creations to the world. Ethos was born out of a relentless drive to challenge conventional paradigms and improve upon existing technologies.

Our mission with Ethos is to create high-performance paddles that leverage a unique array of materials and their characteristics. After countless prototypes and rigorous testing, we launched our first paddle, Telos, an exceptional all-around paddle that quickly gained a following. Building on this success, we introduced the aerodynamic Arete and the perfectly balanced Scoria. Now, we are excited to unveil the Dunamis Pro, our top-of-the-line paddle that represents the pinnacle of our innovative efforts.

 

Thank you & welcome!

Michael Kinnear

Founder & Fellow Pickleball Enthusiast

Featured Pickleball Review Videos

Pro Undergrip RH-LW

Designed by a professional instructor to help support a proper grip. Thinner & lighter than the original Pro Undergrip and the exact same feel on both sides so you can spin in your hand. Cuts vibration, improves contact, and counterbalances the paddle.

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DUNAMIS PRO

Breakthrough play requires a breakthrough paddle. Introducing the Dunamis Pro, the first pickleball paddle created using Vectran Arylate Carbon.

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DUNAMIS

Discover the one-of-a-kind Dunamis Pickleball Paddle by Ethos. Dunamis combines an exclusive aerodynamic shape with standard paddle dimensions to deliver an exceptional thermoformed pickleball paddle. Its unique blend of materials and advanced design make it a top choice for players seeking speed, control, and power.

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SCORIA

The SCORIA paddle is a top-tier thermoformed paddle featuring a traditional shape delivering exceptional control. Its uncommonly lightweight design for an elongated paddle enhances maneuverability, and it's extra long six inch handle makes it perfect for players with tennis experience & those looking to enhance their games with two-handed backhands.

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ARETE

The ARETE paddle, inspired by the Ancient Greek philosophy concept of excellence, represents a groundbreaking advancement in thermoformed paddles with an uncommon six inch spacious handle. It offers significantly more power than first-generation raw carbon fiber paddles while ensuring well-rounded play with superior control. Its unique shape allows for incredible swing speed and fast hands, making it a top choice for serious players.

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TELOS

The TELOS paddle features a sleek and innovative design that balances hand speed and exceptional control in an elongated paddle, making it easy to hit consistent soft shots and get to the kitchen and use the improved reach and swing speed over other paddles to dominate the net. Its aerodynamic shape and foam-edged handle provide exceptional performance, reduced vibration, and minimized arm fatigue, catering to both beginners and advanced players.

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